A friend calls himself an idiot & a blog is born When I tell someone I'm a copywriter, you can probably guess what their 1st question...

If you're not stealing, you're not creating! Find out how we're influenced by the world around us, how even the best brands steal from each other & how you can steal to create great marketing

Now this is a story all about how...the Fresh Prince is a brilliant example of storytelling. Here's how you can use it to help build your brand voice

Crushing Content: How Hiring a Copywriter is Like Using a Garlic Crusher It seemed a step too far to write "baby" at the end of that...

What's the 1st step in getting to your target audience? Understanding your purpose. Here's how the '5 Whys' framework will do just that.

Welcome to the Chris James blog. My 1st post will help you understand why all business owners are storytellers & how to start telling yours