We're All in the Storytelling Business: Get Good or Die Trying!

Every business tells a story - here's why you need to share yours...

Welcome to the first post from my blog - here's how my writing can help you.

I do what I do because every business has a story to tell - especially yours!

But what's the biggest mistake you make when writing about your business? Let me tell you...

You focus too much on what you do rather than how & (more importantly) why you do it. What is it that makes you stand out & how do you let your target audience know it?

'This all sounds great Chris but it's easier said than done!'

I couldn't agree more!

I've run a business for over 15 years & know how hard it is to understand why you do what you do. So how do you fix it?

Start with Why

Some of my other posts will specifically help you write your story, but ultimately, it all starts with 'WHY?'.

You need to completely understand why you're in your business & why you serve the customers you serve (I'll start you off - it isn't to make money!).

Why do you miss out on time with your family, sleep, exercise, holidays etc. to do what you do? There's usually a pretty good reason - you need to find it & tell the world about it.

Free to be Whatever You Choose

Ask yourself the 5 whys. Begin with 'why do I (insert your business here)' - e.g. 'Why do I cut hair?'. Question your answer again (5 times) & you'll be close to understanding why you do what you do.

I've simplified the process in this blog but you can read more about discovering your 'WHY' here.

My posts will give you hints & tips about telling your story your way. Your business is individual & special - make sure your customers realise this & be yourself when you're telling them about it.

What Next? Your Actions

Try the '5 Whys' exercise to unearth your purpose to make sure you're resonating with your audience. If you're struggling, check out my '5 WHYS' blog.

My posts are designed to get you thinking & offer some extra value. But it's down to YOU to take action.

Thanks for reading,

Chris

P.S - Writing eats up most of your valuable time. If you're struggling to write & think I can help, book in for a FREE consultation here - CHAT WITH CHRIS