Let Me Be Your Garlic Crusher

Crushing Content: How Hiring a Copywriter is Like Using a Garlic Crusher

It seemed a step too far to write "baby" at the end of that heading!

British chef Jamie Oliver regularly raves about his garlic crusher. He's obsessed with it in fact!

He hates fiddling around peeling & chopping garlic - it's sticky, time consuming & slows down his process.

The crusher gives him back the extra minute per clove he so strongly desires & removes a barrier.

'I didn't sign up for a Jamie Oliver garlic masterclass - what's this got to do with copywriting?' I hear you cry!

Everything. Let me explain...

Make Life Easy

Your brain is lazy (don't worry, mine is too!). It loves nothing more than simple clarity. That's why deep down, we all crave an easy life (find out more about this from the brilliant book System 1).

Jamie Oliver's extra minute of saved time in isolation is tiny. But multiply that over the 1000's of cloves he's chopped & crushed over the years & it's 100's of hours he's saving.

And this is where copywriting comes in...

You spend a crazy amount of time writing in your business.

We're not talking a minute per clove. We're talking HOURS at a time - emails, websites, job posts, sales & marketing brochures...it's a long old list. But why are you doing it?

The garlic crusher is a mood booster for your brain...well, Jamie Oliver's brain. Every time he uses it he gets a nice little pat on the back from said grey blob that makes him feel good.

Here's why...

Your brain loves cutting corners to get you back on track to that easy life. It's a time-saving, split second-decision-making, convenience seeking one way trip to easy street!

Which is why you shouldn't be writing everything yourself.

Here's how it works:

Writing = chopping & peeling the garlic clove.

Using a copywriter = buying a garlic crusher

Put simply, a good copywriter will free up hours of your high value time.

We crush your garlic!

But there's more...

Your target audience want you to be their garlic crusher too. And guess what?

A copywriter will write your message to your target audience & thread your story through everything you send out. That's how you stand out & convert potential customers into raving fans. You become...THE GARLIC CRUSHER!

Happy customers. Happy brain.

Now let's go crush it!

Thanks for reading,

Chris

P.S. Ready to start saving time & gain some ravings fans?

Let's chat - Get in touch & I'll start producing a plan just for you.